Sixteen verticals. 1,500 finished video ads in a summer. One creative team.
Top10US, Schemathics' consumer acquisition network, runs a 400-plus video-a-month creative engine on Notch, feeding paid media across car, home, pet and SMB insurance, HELOCs, business banking and loans, debt, credit cards and home warranty.
Headquarters
Tel Aviv, Israel
The Brand
Top10US is Schemathics' consumer acquisition network. It acquires users primarily around high value financial, insurance and home-service decisions, understands their intent through proprietary funnels, and dynamically matches them with the most appropriate monetization partner. Schemathics is a 50-person company based in Tel Aviv. Creative production for all of Top10US's verticals is led by Nitzan, Head of Creative. Media buying stays in-house as well.
Challenge
Matching users to the right partner across a wide variety of verticals is a volume game with a compliance edge. Every vertical needs its own hooks, avatars, offers and proof. Creative fatigues fast in competitive auctions, and a video that works for pet insurance says nothing to a HELOC borrower. "comparison publishing" replaced Producing that variety through creators and editors means days of turnaround per video and a cost that scales linearly with volume. With so many verticals live, creative capacity, not media budget, was the constraint on how many experiments the team could run.
What Notch does for Top10US
One workspace per vertical
Each vertical is its own Notch workspace with its own brand memory, so a car-insurance session and a business-checking session start from different personas, claims guardrails and offer language. Twenty-one workspaces are in use.
Brief in, batch out
A session is a brief; the agent returns a batch of finished variants. Across the summer that averaged 4.4 finished videos per session: 360 sessions, 1,592 videos, June 1 to September 9.
Video first
Static and animated output is a rounding error in this workspace. Top10US uses Notch almost entirely for short-form UGC-style video ads: AI avatars with hooks, plus B-roll variants, built for paid social.
Their media stack stays theirs
Videos are downloaded and run through Top10US's own media buying, with Schemathics' Autopilot optimizing what happens after the click. Notch sits at the top of the funnel. Nothing about their performance leaves their systems.
Results
Product analytics for the top10us.com seat, April 1 to September 9, 2026. Finished videos means videos downloaded from the workspace for use.
“For a performance marketing company, creative capacity has always been the real ceiling - not media budget. Notch removed that ceiling. Our team now goes from an idea to a batch of finished video variations in a single session, across every vertical we run. More experiments, faster learning and, ultimately, better performance."
Nitzan Leibovitch
Head of Creative, Schemathics
After the click
Notch feeds the top of the funnel. What happens after the click is handled by Schemathics' own product, which is why the two sit naturally together in this study: unlimited creative in, and every click landing on the page most likely to convert.
Company: schemathics.com
Autopilot
Same ad, a different page for each visitor. AI agents read 200-plus intent and context signals per visit and route each user to the landing page, offer and form variant most likely to convert, in under 50 milliseconds, continuously testing, learning and improving, with full visibility and approval control for the brand.
Videos means videos downloaded from the workspace for use.
Month | Finished videos | Agent sessions | Videos per session |
|---|---|---|---|
June | 628 | 141 | 4.5 |
July | 454 | 88 | 5.2 |
August | 441 | 108 | 4.1 |
June to August | 1523 | 337 | 4.5 |
Visuals
How the numbers were scoped
Counts are finished videos downloaded from the Notch workspace by the top10us.com seat, by month, from Notch's product analytics. Downloads slightly exceed billed videos because of re-downloads, so "400+ a month" is the conservative reading. Hours saved are Top10US's own estimate of its previous production path. No ad-performance data is included; Top10US runs media in its own systems.
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