Sixteen verticals. 1,500 finished video ads in a summer. One creative team.
400+
new finished video ads a month, June through August 2026
1,500+
finished videos downloaded for use, June 1 to August 31
16
verticals in production, each with its own workspace and memory
4.4
finished videos per agent session
1
Notch workspace, run by a five person creative team
~850
team hours saved a month vs. the previous production path
Top10US, Schemathics' consumer acquisition network, runs a 400-plus video-a-month creative engine on Notch, feeding paid media across car, home, pet and SMB insurance, HELOCs, business banking and loans, debt, credit cards and home warranty.
Headquarters
Industry
Employees
Challenge
Matching users to the right partner across a wide variety of verticals is a volume game with a compliance edge. Every vertical needs its own hooks, avatars, offers and proof. Creative fatigues fast in competitive auctions, and a video that works for pet insurance says nothing to a HELOC borrower. "comparison publishing" replaced Producing that variety through creators and editors means days of turnaround per video and a cost that scales linearly with volume. With so many verticals live, creative capacity, not media budget, was the constraint on how many experiments the team could run.
Solution
Top10US is Schemathics' consumer acquisition network. It acquires users primarily around high value financial, insurance and home-service decisions, understands their intent through proprietary funnels, and dynamically matches them with the most appropriate monetization partner. Schemathics is a 50-person company based in Tel Aviv. Creative production for all of Top10US's verticals is led by Nitzan, Head of Creative. Media buying stays in-house as well.
What Notch does for Top10US
Matching users to the right partner across a wide variety of verticals is a volume game with a compliance edge. Every vertical needs its own hooks, avatars, offers and proof. Creative fatigues fast in competitive auctions, and a video that works for pet insurance says nothing to a HELOC borrower. "comparison publishing" replaced Producing that variety through creators and editors means days of turnaround per video and a cost that scales linearly with volume. With so many verticals live, creative capacity, not media budget, was the constraint on how many experiments the team could run.
Result
Product analytics for the top10us.com seat, April 1 to September 9, 2026. Finished
At a glance
Videos means videos downloaded from the workspace for use.
Month | Finished videos | Agent sessions | Videos per session |
|---|---|---|---|
June | 628 | 141 | 4.5 |
July | 454 | 88 | 5.2 |
August | 441 | 108 | 4.1 |
June to August | 1523 | 337 | 4.5 |
After the click
Notch feeds the top of the funnel. What happens after the click is handled by Schemathics' own product, which is why the two sit naturally together in this study: unlimited creative in, and every click landing on the page most likely to convert.
Company: schemathics.com
Visuals
Four videos plus one gallery screenshot. We are not including a workspace-list screenshot.
Videos 1 to 4 from the Notch workspace (compressed previews; full-resolution files in the shared Drive folder). Gallery screenshot: Generated ads view, Home Security workspace.
How the numbers were scoped
Counts are finished videos downloaded from the Notch workspace by the top10us.com seat, by month, from Notch's product analytics. Downloads slightly exceed billed videos because of re-downloads, so "400+ a month" is the conservative reading. Hours saved are Top10US's own estimate of its previous production path. No ad-performance data is included; Top10US runs media in its own systems.
“For a performance marketing company, creative capacity has always been the real ceiling - not media budget. Notch removed that ceiling. Our team now goes from an idea to a batch of finished video variations in a single session, across every vertical we run. More experiments, faster learning and, ultimately, better performance."
Nitzan Leibovitch
Head of Creative, Schemathics
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